ANDHRA LOYOLA
INSTITUTE OF ENGINEERING AND TECHNOLOGY
Department:
MBA Subject: BUSIENSS
COMMUNICATION AND SOFTSKILLS Year/Semester: I Year /I Semester
Teacher
: LAVANYA P B Academic Year: 2019-20
Course
Objectives:
|
CO 1 |
To make student
understand business communication and participate effectively in groups with
emphasis on listening, critical and reflective thinking,
|
|
CO 2 |
To make students understand various forms
organizational communications, emotions and overcoming barriers through
effective communication. Make them to learn goal setting, time management,
team work and leadership skills |
|
CO 3 |
To make them effectively
use non verbal communication in business
|
|
CO 4 |
To understand and apply basic principles Written communication
and prepare various forms of written communication |
|
CO 5 |
To develop the ability to give an oral
presentation and present themselves in an interview. |
Course
Outcomes:
Factual
|
§ Students will be able to understand
evolution of business communication. They will be able to know elements,
terms, definitions used in business communication
|
Conceptual
|
§ Students will exhibit a clear
understanding of various forms of business communication, concepts, tools and
techniques used by executives in business.
|
Procedural
|
§ Students will be able exhibit
communication and soft skills required for business
|
Applied
|
§ Students will be able to analyze
and evaluate business communication and create various forms of business
correspondence and present effectively in public.
|
Text book References:
Text
book -1: Mallika Nawal, “Business Communication”, Cengage Learning, New Delhi,
2014
Text
Book -2: Meenakshi Raman, “Business Communication”, Oxford University Press,
New Delhi, 2010
Text
Book -3: C. S. Rayudu, “Communication”, Himayala Publishing House, , Mumbai,
2010
Text
Book -4: Urmila Rai, S. M. Rai, “Business Communication”, Himalaya Publishing
House, Mumbai, 2010
Text Book -5: The Complete Manager, Life Skills for
Success, Trainer Manual I & II, ICFAI University Press
Contents/Activities:
1
|
Factual: Factual knowledge
consist basic information about a particular
subject or discipline that students must be acquainted with. This may include
the terminology and the specific details or elements of a subject
|
·
Definition
of communication and business communication (Unit -1)
·
Evolution of Business Communication (Unit
-1)
·
Forms of
communication and directions (Unit -2)
·
Body language and Etiquettes (Unit -3)
·
Written
communication (Unit -4)
·
Assertiveness
(Unit -5)
|
2
|
Conceptual: Conceptual
knowledge consists of knowledge of, or understanding of concepts, principles, theories, models,
classifications, etc. We learn conceptual
knowledge through
reading, viewing, listening, experiencing, or thoughtful, reflective mental
activity.
|
·
Process of
Business communication (Unit -1)
·
Types of
communication and listening skills (Unit -1)
·
Formal and
Informal communication (Unit -2)
·
Interpersonal
and Intrapersonal Communication (Unit -2)
·
Barriers
and gateways of effective communication (Unit -2)
·
Different
non-verbal communications (Unit -3)
·
Business
letters types of meeting (Unit -4)
·
Presentation
skills and formats of presentation (Unit -5)
|
3
|
Procedural: Procedural knowledge is the
knowledge exercised in the performance of some task.
|
·
Group
Discussion (Unit – 1)
·
Listening
to talk shows, news programmes, dialogues from TV/ Radio, Ted talk, Podcast,
You tube and analyze (Unit – 1)
·
Goal
Setting (Unit -1)
·
Transactional
analysis and Johari Window, Personality Tests (Unit -2)
·
Preparation
of Resume (Unit -3)
·
Preparation
of Business letters (Unit -3)
·
Preparation
of Reports (Unit -4)
·
Email
correspondence (Unit -4)
·
Strategies
of Assertive behavior (Unit -5)
·
Interview
Techniques (Unit -5)
|
4
|
Applied: Applied knowledge is learning that is used
in various situations and contexts.
|
·
Participate
in Group discussion (Unit -1)
·
Creation
of Video for 3-5 minutes (Unit -1)
·
Collaboration
and initiation in teams (Unit -2)
·
Use of Non
Verbal communication in interviews (Unit -3)
·
Blog
writing and writing for publications (Unit -4)
·
Designing
presentation (Unit -4)
·
Stress
Interviews (Unit -5)
·
Mini
Project (Units 1-5)
·
Case Study
(Units 1-5)
|
Schedule and Sequence:
Day
|
Topic
|
Objectives
|
Before
Class-Videos, e-Books, Case Studies
|
In-Class-Activities,
Quiz
|
Post-Class-Assignment,
Discussion Forum
|
1
|
Unit- 1 Introduction to communication
|
·
To
understand process of communication
·
To know
various types of communication
·
To participate
in Group discussions
·
To learn
active listening and practice
|
TB: 1 pages 3-4 TB: 3 pages 1-3, 34-38 Handout |
· Ice- Breaking session · Lecture on
evolution of communication using PPT |
Case study |
2
|
Purpose, objectives, need for communication
|
TB: 1 pages 4-10 TB: 3 pages 3-4, 25-30, 38-44 Handout |
· Lecture on purpose, objectives and need for
communication · Discussion |
Self Study functions, advantages and
disadvantages |
|
3
|
Process of Communication, feedbak |
TB: 1 pages 4-10 TB: 3 pages 7-21, 206-214 Handout |
· Role playing on
communication process · Lecture on
communication process |
Assignment: Write ne page note on communication process
with one example |
|
4
|
Types of Communication
|
TB: 1 pages 10-29, TB: 3 pages 495-599 Handout |
· Lecture on types of
communication · Eliciting various
types of communication forms from students |
Self Study:
Advantages and Disadvantages of types of communication |
|
5
|
Types of Communication
|
TB:
1 pages 10-29 Handout |
· Lecture on types of
communication · Eliciting various
types of communication forms from students |
Self Study:
Advantages and Disadvantages of types of communication |
|
6
|
Noise in communication |
TB: 1 pages 4-10 TB: 3 pages 51-56 Handout |
· Communication game
on noise · Lecture on noise in
communication |
Assessment of self to avoid noise in communication and
practice |
|
7
|
Listening
|
Listening skills test TB: 1 pages 146-170 Handout |
· Lecture on
Listening skills, prerequisites using PPT · Discussion on
listening skills |
Assignment:
Listening to lectures, discussions, talk shows, news programmes,
dialogues, and you tube channel. Create a self video of academic assessment
and current affairs in business. |
|
8
|
Listening
|
TB: 1 pages 146-170 TB: 3 pages 121-144 Handout |
· Lecture on types,
and tips for improving listening using PPT |
Self practice:
Improvement of listening skills |
|
9
|
Conversational skills
|
TB 1:
Pages: 406-434 TB 2:
Pages: 170-183 TB 5:
Pages: 7-57 Handout |
· Role Playing on
conversational skills · Lecture on
conversational skills |
Self
practice and review: conversational skills, talking to known
and unknown people, giving and asking for directions |
|
10
|
Self introduction and SWOT analysis
|
TB 5:
Pages: 7-57 Handout |
· Lecture on
structure of self introduction and preparation of SWOT analysis · Discussion on Video
creation |
Self
Practice: create a short video of Tell me about
yourself and SWOT analysis Preparation of Lab record |
|
11
|
Group discussion
|
TB 2:
Pages: 328-345 Handout |
· Lecture on do’s and
don’ts of Group discussion · Student
participation in GD |
Assignment: Appreciation of Individual participation in GD and
practice for interviews Preparation of Lab Record with given topic |
|
12
|
Group discussion
|
TB 2:
Pages: 328-345 Handout |
· Student
participation in GD |
Discussion forum |
|
13
|
Unit – II: Managing organizational communication
|
To understand organizational communication
To Learn proper use of emotions in interpersonal communication
To effectively communicate in Interpersonal communication
|
TB:
3 pages 216-231 Handout positivepsychology.com/communication-exercises-for-work/ |
· Lecture on
Organizational communication and managing OC |
Discussion forum |
14
|
Formal and Informal communication
|
TB: 3 pages 251-308, 319-346 Personality Test: https://www.16personalities.com/free-personality-test Handout |
· Lecture on formal
and informal communication, networks and directions using PPT · Discussion |
Self Study: Advantages and Disadvantages of Formal and informal
communication |
|
15
|
Interpersonal and Intra personal Communication
|
TB: 3 pages 348-406 TB:5
pages117-129(Manual-2) Johari Window: https://kevan.org/johari
and Transactional Analysis Test: https://www.bradfordvts.co.uk/wp-content/onlineresources/teaching-learning/learning-personality-styles/transactional-analysis/transactional%20analysis%20questionnaire.pdf |
· Role playing · Lecture on Intra
and Interpersonal communication |
Quiz on the topic and Discussion forum |
|
16
|
Role of Emotions in Interpersonal communication |
EQ Test: https://globalleadershipfoundation.com/geit/eitest.html |
· Lecture on role of
emotions in interpersonal communication using PPT |
Assignment: Write a one page note impact of various emotions from
personal life |
|
17
|
Barriers to Interpersonal communication |
TB: 3 pages 310-314 TB: 4 pages 68-79 Handout |
· Lecture on barriers
to Interpersonal communication using PPT · Discussion and
clarifications |
Quiz and discussion forum |
|
18
|
Exchange Theory |
TB:
3 pages 31-34, 242-249 |
· Lecture on Exchange
Theory · Analysis on JW and
TA tests |
Discussion forum |
|
19
|
Gateways for Effective communication |
TB: 3
pages 314-316 Handout |
·
Lecture on gateways for effective
communication using PPT |
Quiz and
Discussion forum |
|
20
|
Goal Setting and Time Management |
TB:
5 pages 350-358 Handout |
·
Lecture on Goal setting and time
management using PPT ·
Discussion |
Assignment: Preparation of Goal setting and Day Schedule
(prioritization) and event management with proper time management Lab record
preparation |
|
21
|
Leadership Traits
|
TB: 3 pages 238-240 Leadership
Assessment Test |
·
Management game on leadership and
team work ·
Lecture on leadership traits using
PPT |
Review of
leadership skills and self practice |
|
22
|
Team Work
|
TB: 2 pages 347-363 TB:5pages 143-159(Manual-2) Handout Youtube:
https://www.youtube.com/watch?v=9MO1aY1xC80 |
·
Lecture on Team work using PPT ·
Activity: userlike.com/en/blog/communication-games |
Discussion forum |
|
23
|
Designing career and life planning
|
TB 5:
Lab Handout |
·
Lecture on designing career and life
planning |
Assignment: Preparation of career and life planning, objectives
preparation for resume |
|
24
|
Unit -3 Non Verbal Communication and Body language
|
· To understand non verbal
communication
· To learn appropriate body
language and mannerisms for interviews
· To learn telephonic
etiquettes
· To use proper non verbal
cues in cross cultural communication
|
TB:
3 pages 189-190, 203-204 Handout Video link youtube.com/watch?v=oaMdZl0Y8LM&list=PLpkkuY2zTQ7lQMB6wnOfgEy7lzkU80enu&index=36 |
·
Lecture on introduction to Non
verbal communication using PPT Activity: workzone.com/blog/team-building-games/ |
Discussion forum |
25
|
Kinesics
|
TB 1: pages 92-117, 126-141 TB: 3 pages 191-201 Handout |
·
Role play on Kinesics in interviews ·
Lecture on Kinesics using PPT |
Quiz Self practice: Use
of proper kinesics before mirror Lab record preparation of non verbal communication use
in interviews |
|
26
|
Proxemics, Para Language
|
TB 1: pages 92-117, 126-141 TB: 3 pages 202-203 Handout |
·
Role playing ·
Lecture on Proximity and Para
language using PPT |
Self practice:
Use of Proxemics,
Para Language |
|
27
|
Haptics, Hand shakes
|
TB 1: pages 92-117, 126-141 TB: 3 pages 203-203 Handout |
·
Lecture on haptics and handshakes
using PPT ·
Practice of proper handshakes |
Self practice: proper
Handshakes while meeting different people |
|
28
|
Body language and mannerisms for interviews
|
Handout |
·
Lecture on self grooming and
appropriate non verbal communication cues in interview ·
Participation in interview using
tips of Non verbal communication |
Self practice:
Watching you tube Practice of appropriate body language |
|
29
|
Body language and mannerisms for interviews
|
TB
1: pages 92-141, 497-508 Handout |
·
Participation in interview using
tips of Non verbal communication |
Self practice:
Watching you tube Practice of appropriate body language |
|
30-35
|
Student
Presentations
|
Mid 1 Assessment
|
Preparation of Mini report by the Student on the given
topic |
Minimum 10 Minutes Presentation by each student |
Improvement
of presentation skills basing on faculty recommendations |
36
|
Business Etiquettes – across different cultures
|
|
TB: 1 pages 460-491 TB: 2 pages 477-500 TB: 5 pages 85-101(Manual-2) Handout |
·
Lecture on business etiquettes
across different countries using PPT |
Assignment:
Collection of etiquettes followed in
different countries |
37
|
Business Etiquettes – across different cultures
|
TB: 1 pages 460-491 TB: 2 pages 477-500 TB: 5 pages 85-101(Manual-2) Handout |
·
Role play of business etiquettes
followed in different countries in teams |
Quiz Discussion Forum |
|
38
|
Telephonic etiquettes
|
TB: 1 pages 383-400 TB:5pages 233-237(Manual-2) Handout |
·
Lecture on telephonic etiquettes
using PPT ·
Practice telephonic etiquettes |
Self Practice: Watching
you tube and practice with your teammate |
|
39
|
Telephonic etiquettes
|
TB: 1 pages 383-400 TB:5pages 233-237(Manual-2) Handout |
·
Practice telephonic etiquettes |
Self Practice: Watching
you tube and practice with your teammate |
|
40
|
Unit 4: Written communication
|
· To understand written communication and various
forms of written communication
· To prepare a schedule for meeting, preparation of
agenda and minutes
· To prepare resume, email, create blog, write
content for blog and publication
|
TB:
3 pages 146-183 Handout |
·
Lecture on Business correspondence
using PPT ·
Discussion |
Assignment: Write dialogues for selected
situations |
41
|
Report writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 TB: 3
pages 448-475 TB:
4 pages 384-399 Handout |
·
Lecture on various forms of report
writing and procedure using PPT |
Self
Study: Advantages and limitations of various
forms of report writing Lab
record:
Preparation of Positive, negative and persuasive reports |
|
42
|
Business Letter formats
|
TB: 3
pages 476-493, 226-370 TB:
4 pages 170-207 Handout |
·
Lecture on various forms of business
letters using PPT |
Lab
record: Write different forms of letters |
|
43
|
Meetings and managing minutes
|
TB: 3
pages 406-446 TB: 4 pages 107-117, 372-382 Handout |
·
Lecture on types of meeting and
managing meetings using PPT ·
Minutes preparation for meeting |
Lab
Record: Preparation of Meeting Schedule and
minutes for a selected theme |
|
44
|
Resume writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 Handout |
·
Lecture on resume writing formats
and skills ·
Discussion |
Self
study: Observe different formats of resume,
gather relevant personal information and prepare resume |
|
45
|
Resume writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 Handout |
·
Preparation of job application cover
letter, Resume preparation |
Assignment: Review and modify the cover letter and resume as per
recommendations and attach in lab Record |
|
46
|
Emails
|
TB: 1 pages 356-374 TB: 4 pages 210-223 Handout |
·
Lecture on email etiquettes using
PPT ·
Write an email for your stakeholder |
Modify the email and practice emails for
different contexts |
|
47
|
Blogs
|
Handout |
·
Lecture on content creation for
blogs ·
Discussion |
Assignment: Create blog and add your content |
|
48
|
Publications
|
Handout |
·
Lecture on writing for publication ·
Discussion |
Assignment: Write an article for publication |
|
53
|
Unit: 5 Presentation Skills
|
·
To
understand prerequisites for effective presentation
·
To use
strategies for assertive behavior
·
To
practice group discussion and interviews
|
TB: 1 pages 326-352 TB: 4 pages 135-162 Handout |
·
Lecture on prerequisites for
effective presentation using PPT |
Lab
Record: 1. Prepare a PPT on presentation skills
with 10 slides 2. Prepare a PPT on selected company with
max 10-12 slides Practice in team: dialogue skills for
different situations |
54
|
Formats of presentation
|
TB: 1 pages 326-352 TB: 4 pages 135-158 Handout |
·
Lecture on different types of
presentation using PPT |
Discussion forum |
|
55
|
Assertive strategies
|
TB:
4 pages 158-161 Handout |
·
Lecture on strategies of assertive
behavior for presentation |
Discussion forum |
|
56
|
Oral Communication skills
|
TB:
3 pages 99-118 Handout |
·
Lecture
on communication skills for GD and Interview ·
Doubts
clarification |
Self
practice: Watch you tube and practice for GD,
interview and business conversations |
|
57
|
Interview Techniques
|
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Lecture
and types of interviews and techniques |
Self
practice: for various phases of interview |
|
58
|
Interview Techniques |
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Mock stress Interviews |
Self practice |
|
59
|
Interview Techniques |
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Mock stress Interviews |
Self practice |
|
60-70
|
Student
Presentations
|
Mid 2 Assessment
|
Preparation of Mini report by the Student on the given
topic |
Minimum 10 Minutes Presentation by each student |
Improvement
of presentation skills basing on faculty recommendations |
Evaluation:
·
Mini Report: 5 Marks for Mid 1 & Mid 2 Separately
(Write your assignments, case analysis and mini project on A4 papers and submit
the report)
·
Presentation: 5 Marks for Mid 1 & Mid 2 Separately
(You should present case analysis and
mini projects done during the mid)
·
Descriptive Exam: 15 Marks for Mid 1 & Mid 2 Separately
·
Total Mid marks 25 Marks: Average of Mid 1 & Mid
2
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