ANDHRA
LOYOLA INSTITUTE OF ENGINEERING AND TECHNOLOGY
Department: MBA Subject:
BUSINESS COMMUNICATION AND SOFT SKILLS Year/Semester: I Year /I Semester
Teacher : LAVANYA P BAcademic Year:2020-21
Course Objectives:
|
CO 1 |
To
make student understand business communication and participate effectively in
groups with emphasis on listening, critical and reflective thinking,
|
|
CO 2 |
To make students understand various forms
organizational communications, emotions and overcoming barriers through
effective communication. Make them to learn goal setting, time management,
team work and leadership skills |
|
CO 3 |
To
make them effectively use non verbal communication in business
|
|
CO 4 |
To understand and apply basic principles Written communication
and prepare various forms of written communication |
|
CO 5 |
To develop the ability to give an oral
presentation and present themselves in an interview |
Course Outcomes:
Factual
|
§ Students will be able to understand
evolution of business communication. They will be able to know elements,
terms, definitions used in business communication
|
Conceptual
|
§ Students will exhibit a
clear understanding of various forms of business communication, concepts,
tools and techniques used by executives in business.
|
Procedural
|
§ Students will be able exhibit
communication and soft skills required for business
|
Applied
|
§ Students will be able to
analyze and evaluate business communication and create various forms of
business correspondence and present effectively in public.
|
Text book References:
Text book -1: Mallika Nawal, “Business Communication”, Cengage Learning,
New Delhi, 2014
Text Book -2: Meenakshi Raman, “Business Communication”, Oxford
University Press, New Delhi, 2010
Text Book -3: C. S. Rayudu, “Communication”, Himayala Publishing House,
, Mumbai, 2010
Text Book -4: Urmila Rai, S. M. Rai, “Business Communication”, Himalaya
Publishing House, Mumbai, 2010
Text Book -5: The Complete Manager, Life
Skills for Success, Trainer Manual I & II, ICFAI University Press
Contents/Activities:
1
|
Factual: Factual knowledge consist basic
information about a particular subject or discipline that students must be
acquainted with. This may include the terminology and the specific details or
elements of a subject
|
·
Definition of communication and business communication (Unit -1)
·
Evolution of Business
Communication (Unit -1)
·
Forms of communication and directions (Unit -2)
·
Body language and Etiquettes
(Unit -3)
·
Written communication (Unit -4)
·
Assertiveness (Unit -5)
|
2
|
Conceptual: Conceptual knowledge consists of knowledge of, or understanding of concepts, principles, theories, models,
classifications, etc. We learn conceptual
knowledge through reading, viewing, listening, experiencing, or thoughtful,
reflective mental activity.
|
·
Process of Business communication (Unit -1)
·
Types of communication and listening skills (Unit -1)
·
Formal and Informal communication (Unit -2)
·
Interpersonal and Intrapersonal Communication (Unit -2)
·
Barriers and gateways of effective communication (Unit -2)
·
Different non-verbal communications (Unit -3)
·
Business letters types of meeting (Unit -4)
·
Presentation skills and formats of presentation (Unit -5)
|
3
|
Procedural: Procedural
knowledge is the knowledge exercised in the performance of some task.
|
·
Group Discussion (Unit – 1)
·
Listening to talk shows, news programmes, dialogues from TV/ Radio, Ted
talk, Podcast, You tube and analyze (Unit – 1)
·
Goal Setting (Unit -1)
·
Transactional analysis and Johari Window, Personality Tests (Unit -2)
·
Preparation of Resume (Unit -3)
·
Preparation of Business letters (Unit -3)
·
Preparation of Reports (Unit -4)
·
Email correspondence (Unit -4)
·
Strategies of Assertive behavior (Unit -5)
·
Interview Techniques (Unit -5)
|
4
|
Applied: Applied
knowledge is learning that is used in various situations and contexts.
|
·
Participate in Group discussion (Unit -1)
·
Creation of Video for 3-5 minutes (Unit -1)
·
Collaboration and initiation in teams (Unit -2)
·
Use of Non Verbal communication in interviews (Unit -3)
·
Blog writing and writing for publications (Unit -4)
·
Designing presentation (Unit -4)
·
Stress Interviews (Unit -5)
·
Mini Project (Units 1-5)
·
Case Study (Units 1-5)
|
Schedule and Sequence:
Day
|
Topic
|
Objectives
|
Before Class-Videos, e-Books, Case Studies
|
In-Class-Activities, Quiz
|
Post-Class-Assignment, Discussion Forum
|
1
|
Unit- 1 Introduction to communication
|
· To understand process of
communication
· To know various types of
communication
· To participate in Group
discussions
· To learn active listening and
practice
|
TB: 1 pages 3-4 TB: 3 pages 1-3, 34-38 Handout |
· Ice- Breaking session – 30 minutes · Lecture
on evolution of communication using PPT– 25 minutes |
Case study |
2
|
Purpose, objectives, need for communication
|
TB: 1 pages 4-10 TB: 3 pages 3-4, 25-30, 38-44 Handout |
· Lecture on purpose, objectives and need for
communication – 50 minutes · Discussion
– 5 minutes |
Self Study functions, advantages and
disadvantages |
|
3
|
Process of Communication, feedbak |
TB: 1 pages 4-10 TB: 3 pages 7-21, 206-214 Handout |
· Role
playing on communication process – 15 minutes · Lecture
on communication process – 45 minutes |
Assignment: Write ne page note on
communication process with one example |
|
4
|
Types of Communication
|
TB: 1 pages 10-29, TB: 3 pages 495-599 Handout |
· Lecture
on types of communication – 50 minutes · Eliciting
various types of communication forms from students – 5 minutes |
Self
Study: Advantages and Disadvantages of types of
communication |
|
5
|
Types of Communication
|
TB: 1 pages 10-29 Handout |
· Lecture
on types of communication – 50 minutes · Eliciting
various types of communication forms from students – 5 minutes |
Self
Study: Advantages and Disadvantages of types of
communication |
|
6
|
Noise in communication |
TB: 1 pages 4-10 TB: 3 pages 51-56 Handout |
· Communication
game on noise – 15 minutes · Lecture
on noise in communication – 40 minutes |
Assessment of self to avoid noise in communication
and practice |
|
7
|
Listening
|
Listening skills test TB: 1 pages 146-170 Handout |
· Lecture
on Listening skills, prerequisites using PPT – · Discussion
on listening skills |
Assignment:
Listening to lectures, discussions, talk shows, news programmes,
dialogues, and you tube channel. Create a self video of academic assessment
and current affairs in business. |
|
8
|
Listening
|
TB: 1 pages 146-170 TB: 3 pages 121-144 Handout |
· Lecture
on types, and tips for improving listening using PPT – · Poll: |
Self
practice: Improvement of listening skills |
|
9
|
Conversational skills
|
TB 1: Pages: 406-434 TB 2: Pages: 170-183 TB 5: Pages: 7-57 Handout |
· Role
Playing on conversational skills – 15 minutes · Lecture
on conversational skills – 40 minutes |
Self practice and review: conversational skills, talking to known and unknown
people, giving and asking for directions |
|
10
|
Self introduction and SWOT
analysis
|
TB 5: Pages: 7-57 Handout |
· Lecture
on structure of self introduction and preparation of SWOT analysis -50
minutes · Discussion
on Video creation – 5 minutes |
Self Practice: create a short video of Tell me about yourself and SWOT
analysis Preparation of Lab record |
|
11
|
Group discussion
|
TB 2: Pages: 328-345 Handout |
· Lecture
on do’s and don’ts of Group discussion – 15 minutes · Student
participation in GD – 45 minutes |
Assignment: Appreciation of Individual participation in GD and
practice for interviews Preparation of Lab Record with given topic |
|
12
|
Group discussion
|
TB 2: Pages: 328-345 Handout |
· Student
participation in GD -60 minutes |
Discussion forum |
|
13
|
Unit – II: Managing organizational
communication
|
To understand organizational communication
To Learn proper use of emotions in interpersonal
communication
To effectively communicate in Interpersonal
communication
|
TB: 3 pages 216-231 Handout positivepsychology.com/communication-exercises-for-work/ |
· Lecture
on Organizational communication and managing OC – 50 minutes · Poll - 5
minutes |
Discussion forum |
14
|
Formal and Informal communication
|
TB: 3 pages 251-308, 319-346 Personality Test: https://www.16personalities.com/free-personality-test Handout |
· Lecture
on formal and informal communication, networks and directions using PPT – 50
minutes · Discussion
– 5 minutes |
Self Study: Advantages and Disadvantages of Formal and informal
communication |
|
15
|
Interpersonal and Intra personal Communication
|
TB: 3 pages 348-406 TB:5 pages117-129(Manual-2) Johari
Window: https://kevan.org/johari and Transactional
Analysis Test: https://www.bradfordvts.co.uk/wp-content/onlineresources/teaching-learning/learning-personality-styles/transactional-analysis/transactional%20analysis%20questionnaire.pdf |
· Role
playing -15 minutes · Lecture
on Intra and Interpersonal communication |
Quiz on the topic and Discussion forum |
|
16
|
Role of Emotions in Interpersonal communication |
EQ Test: https://globalleadershipfoundation.com/geit/eitest.html |
· Lecture
on role of emotions in interpersonal communication using PPT – 45 minutes · Poll on
video |
Assignment: Write a one page note impact of various emotions from
personal life |
|
17
|
Barriers to Interpersonal communication |
TB: 3 pages 310-314 TB: 4 pages 68-79 Handout |
· Lecture
on barriers to Interpersonal communication using PPT – 50 minutes · Discussion
and clarifications – 5 minutes |
Quiz and discussion forum |
|
18
|
Exchange Theory |
TB: 3 pages 31-34, 242-249 |
· Lecture
on Exchange Theory - 50 minutes · Analysis
on JW and TA tests |
Discussion forum |
|
19
|
Gateways for Effective communication |
TB: 3 pages 314-316 Handout |
·
Lecture on
gateways for effective communication using PPT – 50 minutes ·
Poll – 5 minutes |
Quiz
and Discussion forum |
|
20
|
Goal Setting and Time Management |
TB: 5 pages 350-358 Handout |
·
Lecture on Goal
setting and time management using PPT – 45 minutes ·
Discussion - 10 minutes |
Assignment: Preparation of Goal setting and Day
Schedule (prioritization) and event management with proper time management Lab
record preparation |
|
21
|
Leadership Traits
|
TB: 3 pages 238-240 Leadership Assessment Test |
·
Management game
on leadership and team work: 30 minutes ·
Lecture on
leadership traits using PPT: 50 minutes |
Review
of leadership skills and self practice |
|
22
|
Team Work
|
TB: 2 pages 347-363 TB:5pages 143-159(Manual-2) Handout Youtube: https://www.youtube.com/watch?v=9MO1aY1xC80 |
·
Lecture on Team
work using PPT – 50 minutes ·
Activity: userlike.com/en/blog/communication-games |
Discussion
forum |
|
23
|
Designing career and life planning
|
TB 5: Lab Handout |
·
Lecture on
designing career and life planning |
Assignment: Preparation of career and life planning,
objectives preparation for resume |
|
24
|
Unit -3 Non Verbal Communication and
Body language
|
·
To understand non verbal communication
·
To learn appropriate body language and mannerisms
for interviews
·
To learn telephonic etiquettes
·
To use proper non verbal cues in cross cultural
communication
|
TB: 3 pages 189-190, 203-204 Handout Video link youtube.com/watch?v=oaMdZl0Y8LM&list=PLpkkuY2zTQ7lQMB6wnOfgEy7lzkU80enu&index=36 |
·
Lecture on
introduction to Non verbal communication using PPT – 50 minutes Activity: workzone.com/blog/team-building-games/ |
Discussion
forum |
25
|
Kinesics
|
TB 1: pages 92-117, 126-141 TB: 3 pages 191-201 Handout |
·
Role play on
Kinesics in interviews ·
Lecture on
Kinesics using PPT – 40 minutes |
Quiz Self
practice: Use of proper kinesics before mirror Lab record preparation of non verbal
communication use in interviews |
|
26
|
Proxemics, Para Language
|
TB 1: pages 92-117, 126-141 TB: 3 pages 202-203 Handout |
·
Role playing – 15
minutes ·
Lecture on
Proximity and Para language using PPT – 40 minutes |
Self
practice: Use of
Proxemics, Para Language |
|
27
|
Haptics, Hand shakes
|
TB 1: pages 92-117, 126-141 TB: 3 pages 203-203 Handout |
·
Lecture on
haptics and handshakes using PPT -45 minutes ·
Practice of
proper handshakes -10 minutes |
Self
practice: proper Handshakes while meeting different
people |
|
28
|
Body language and mannerisms for interviews
|
Handout |
·
Lecture on self
grooming and appropriate non verbal communication cues in interview – 30
minutes ·
Participation in
interview using tips of Non verbal communication |
Self
practice: Watching you tube Practice of appropriate body language |
|
29
|
Body language and mannerisms for interviews
|
TB 1: pages 92-141, 497-508 Handout |
·
Participation in
interview using tips of Non verbal communication |
Self
practice: Watching you tube Practice of appropriate body language |
|
30-35
|
Student
Presentations
|
Mid 1 Assessment
|
Preparation of Mini report by
the Student on the given topic |
Minimum 10 Minutes Presentation
by each student |
Improvement
of presentation skills basing on faculty recommendations |
36
|
Business Etiquettes – across different cultures
|
|
TB: 1 pages 460-491 TB: 2 pages 477-500 TB: 5 pages 85-101(Manual-2) Handout |
·
Lecture on
business etiquettes across different countries using PPT – 50 minutes ·
Poll – 5 minutes |
Assignment: Collection of
etiquettes followed in different countries |
37
|
Business Etiquettes – across different cultures
|
TB: 1 pages 460-491 TB: 2 pages 477-500 TB: 5 pages 85-101(Manual-2) Handout |
·
Role play of
business etiquettes followed in different countries in teams |
Quiz Discussion Forum |
|
38
|
Telephonic etiquettes
|
TB: 1 pages 383-400 TB:5pages 233-237(Manual-2) Handout |
·
Lecture on
telephonic etiquettes using PPT-30 minutes ·
Practice
telephonic etiquettes -25 minutes (duos) |
Self
Practice: Watching you tube and practice with your
teammate |
|
39
|
Telephonic etiquettes
|
TB: 1 pages 383-400 TB:5pages 233-237(Manual-2) Handout |
·
Practice
telephonic etiquettes -55 minutes (duos) |
Self
Practice: Watching you tube and practice with your
teammate |
|
40
|
Unit 4: Written communication
|
·
To understand written communication and various forms of written
communication
·
To prepare a schedule for meeting, preparation of agenda and minutes
·
To prepare resume, email, create blog, write content for blog and
publication
|
TB: 3 pages 146-183 Handout |
·
Lecture on
Business correspondence using PPT – 50 minutes ·
Discussion – 5
minutes |
Assignment: Write dialogues for selected
situations |
41
|
Report writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 TB: 3 pages 448-475 TB: 4 pages 384-399 Handout |
·
Lecture on
various forms of report writing and procedure using PPT – 50 minutes ·
Poll – 5 minutes |
Self Study: Advantages and limitations of various forms of report
writing Lab record: Preparation of
Positive, negative and persuasive reports |
|
42
|
Business Letter formats
|
TB: 3 pages 476-493, 226-370 TB: 4 pages 170-207 Handout |
·
Lecture on
various forms of business letters using PPT – 50 minutes ·
Poll- 5 minutes |
Lab record: Write different forms of letters |
|
43
|
Meetings and managing minutes
|
TB: 3 pages 406-446 TB: 4 pages 107-117,
372-382 Handout |
·
Lecture on types
of meeting and managing meetings using PPT – 45 minutes ·
Minutes
preparation for meeting – 15 minutes |
Lab Record: Preparation of Meeting Schedule and minutes for a
selected theme |
|
44
|
Resume
writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 Handout |
·
Lecture on resume
writing formats and skills – 50 minutes ·
Discussion: 5
minutes |
Self study: Observe different formats of resume, gather relevant
personal information and prepare resume |
|
45
|
Resume writing
|
TB: 1 pages 272-300 TB: 4 pages 210-223 Handout |
·
Preparation of
job application cover letter, Resume preparation |
Assignment: Review and modify the cover letter and resume as per
recommendations and attach in lab Record |
|
46
|
Emails
|
TB: 1 pages 356-374 TB: 4 pages 210-223 Handout |
·
Lecture on email
etiquettes using PPT – 30 minutes ·
Write an email
for your stakeholder – 20 minutes |
Modify the email and practice emails for
different contexts |
|
47
|
Blogs
|
Handout |
·
Lecture on
content creation for blogs ·
Discussion |
Assignment: Create blog and add your content |
|
48
|
Publications
|
Handout |
·
Lecture on
writing for publication ·
Discussion |
Assignment: Write an article for publication |
|
53
|
Unit: 5 Presentation Skills
|
· To understand prerequisites for
effective presentation
· To use strategies for assertive
behavior
· To practice group discussion
and interviews
|
TB: 1 pages 326-352 TB: 4 pages 135-162 Handout |
·
Lecture on
prerequisites for effective presentation using PPT – 45 minutes |
Lab Record: 1. Prepare a PPT on presentation skills with 10 slides 2. Prepare a PPT on selected company with
max 10-12 slides Practice in team: dialogue skills for
different situations |
54
|
Formats of presentation
|
TB: 1 pages 326-352 TB: 4 pages 135-158 Handout |
·
Lecture on
different types of presentation using PPT – 50 minutes ·
Poll – 5 minutes |
Discussion forum |
|
55
|
Assertive strategies
|
TB: 4 pages 158-161 Handout |
·
Lecture on
strategies of assertive behavior for presentation – 50 minutes ·
Poll: 5 minutes |
Discussion forum |
|
56
|
Oral Communication skills
|
TB: 3 pages 99-118 Handout |
·
Lecture on communication skills for GD and Interview –
50 minutes ·
Doubts clarification – 5 minutes |
Self practice: Watch you tube and practice for GD, interview and
business conversations |
|
57
|
Interview Techniques
|
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Lecture and types of interviews and techniques– 50
minutes ·
Poll: 5 minutes |
Self practice: for various phases of interview |
|
58
|
Interview Techniques |
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Mock stress
Interviews |
Self practice |
|
59
|
Interview Techniques |
TB: 1 pages 438-457, 497-508 TB: 3 pages 82-98 TB: 4 pages 118-134, 210-223 Handout |
·
Mock stress
Interviews |
Self practice |
|
60-70
|
Student
Presentations
|
Mid 2 Assessment
|
Preparation of Mini report by
the Student on the given topic |
Minimum 10 Minutes Presentation
by each student |
Improvement
of presentation skills basing on faculty recommendations |
Evaluation:
·
Mini Report: 5 Marks for Mid 1 & Mid 2 Separately
(Write your assignments, case analysis and mini project on A4 papers and submit
the report)
·
Presentation: 5 Marks for Mid 1 & Mid 2 Separately
(You should present case analysis and
mini projects done during the mid)
·
Descriptive Exam: 15 Marks for Mid 1 &
Mid 2 Separately
·
Total Mid marks 25 Marks: Average of Mid 1
& Mid 2
Note: Case study and video links presented in this micro
lesson plan have been from various e sources. The cases and videos are used
only for the academic purpose and duly thank the authors and creators of the
same.
FACULTY: LAVANYA P B
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