Teacher/Instructor:
Mrs. Lavanya P B
Assistant Professor
Department
of Master of Business Administration
Lesson Plan for a Day
Semester/Year: Semester- III Year- II Batch: 2019 -21 Academic Year- 2020-21
MICRO LESSON PLAN
(ACCORDING TO BLOOMS DIGITAL
TAXONOMY)
|
Programme |
M.B.A |
|
Semester |
II Year - III Semester |
|
Subject Title |
Retail Management |
|
Subject Code |
MB193C2 |
|
Class Hours |
6 per Week |
|
Total Hours |
54 hours per Semester |
|
Credits |
3 Credits |
|
Max Marks |
100 Marks |
|
Unit & Title |
Unit-I: Introduction to
Retailing |
|
Teaching and Learning |
Blended Learning, Power Point
Presentation, You Videos, Google Class Room, Quiz, E-material. |
|
Detailed – Lesson
1 Introduction to
Retailing Lesson Objectives: |
|
|
Factual |
Students will be able to
know the evolution of retailing and its meaning |
|
Conceptual |
Students will be able to
classify the difference between retailing and other formats of business |
|
Procedural |
Students will be able to
analyze the decision making process of retailing management |
|
Applied |
Students will be able to
develop the retailing management decision process for a small retail store |
Marketing,
types of business, Segmenting, Targeting and Positioning in marketing (STP),
general decision making process of business
Micro Lesson Plan: Day1.
Introduction to Retailing
v 1. Pre Task Activity: Introduction to Retailing
v In pre- Task, a small quiz is
conducted to make students recall basic marketing definitions and concepts and
you tube link is shared to have basic understanding of retailing.
Activity - 1 Quiz
A
Quiz on Basics of Marketing as pre- class activity and students response
Activity - 2 Video Link: https://www.youtube.com/watch?v=t49JkakYAoE
Ref: The Future of Retail You
tube video
v 2. In-class Activity: Introduction to
Retailing
Key Words to remember:
Marketing, Business Intermediaries,
Micro and Macro Environment, competitor, customer, retail mix, Retail strategy,
Merchandise
v
Discussion
and clarification about pre- class activity quiz – 5 minutes
v Eliciting response from the
students on the video link – 5 minutes
Video Clip of pre-class activity to elicit student
response
v Introduction to retailing with
Power Point Presentation:
Place of Retailer in Distribution Channel:
Fig: 1
Diagram representing the position of Retailer in Distribution network
Characteristics of
Retailing:
Fig: 2
Diagram representing the Characteristics of Retailing business
Scope of Retailing:
Fig: 3
Diagram representing scope of retailing
Retailing Decision making process:
Fig: 4
Diagram representing the Decision Making Process of Retailing Management
3. Post – task Activity:
In the post task activity, students are asked
to have discussion on the topic discussed in the class. A small quiz is
conducted to know their learning.
Q1. Retailer is the last but one link in the
channel of distribution:
a)
True b) False
Q2. Impulsive Purchase means
Consumer
purchases products with a) planning b) without planning
c)
relatives influence d) manufacturer influences
Q3. Retailing Decision making
Process:
a. Developing the strategy,
Implementing the strategy, understanding the world of retailing
b. Understanding the world of
retailing, Implementing the strategy, Developing the strategy
c. Understanding the world of
retailing, Developing the strategy, Implementing the strategy
d. Developing the strategy,
Understanding the world of retailing, Implementing the strategy
4.
Discussion:
·
Students will be able to understand
the scope, characteristics and decision making process of retailing.
·
Students will be able to understand
the evolution and transformation of retailing through the pre- task video
·
Develop the decision making process
for a small retail store
Students
participation through Google classroom
|
Taxonomy of Objectives |
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Knowledge
Dimension |
Cognitive Process Dimension |
|||||
|
Remember |
Understand |
Apply |
Analyse |
Evaluate |
Create |
|
|
A.
Factual
Knowledge |
SO-1,2 |
SO-1,2,3 |
SO-1,2,3 |
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|
B.
Conceptual
Knowledge |
SO-1,2,3 |
SO-1,2,3 |
SO-1,2,3 |
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|
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C.
Procedural
Knowledge |
|
|
|
|
|
|
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D.
Meta
Cognitive Knowledge |
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5. Summary:
v Retailer is the last person in the
distribution network who directly interacts and sells goods to the customers.
v The scope of retailing is ever
widening with the changes in the business world and changing customer
expectations.
v Unique characteristics of the
retailing make the role of retailer multi- facet to serve the manufacture,
whole sales/ dealer/ distributor and the consumer.
v As an individual interested to start
a retailing business must:
i.
Understand
the world of retailing: Macro level – PESTLE Analysis and Micro Level –
Customer and Competition
ii.
Developing
a marketing Strategy: STP Analysis and choose the merchandise
iii.
Implementing
the retailing strategy with correct retail mix of merchandise, pricing,
promotion, store location, aesthetics, and customer service.
6.
References:
1. Chetan
Bajaj, Rajnish Tuli and Nidhi Varma Srivasstava, “Retail Management”, Oxford
Higher Education, 2017. pages:1-3
2.
You tube Video link: https://www.youtube.com/watch?v=t49JkakYAoE
3.
E source: Michael Levy, Barton A Weitz and Ajay Pandit,
“Retailing Management” 10/e, The Tata McGraw Hill Companies https://www.theretailingmanagement.com/?cat=22 for case studies
and videos
