ANDHRA LOYOLA INSTITUTE OF ENGINEERING
AND TECHNOLOGY
Department: MBA Subject:
RETAIL MANAGEMENT
Year/Semester: II Year /III Semester Elective:
Marketing
Teacher: LAVANYA P B Academic Year: 2022-23
Course Objectives:
CO
1 |
To
make student understand evolution of Retailing management, decision making
process, Indian Vs global retailing |
CO
2 |
To
make student analyze STP model of retailing, evaluating store and location
and develop a strategy for retailer |
CO
3 |
To make student understand various formats of retail, analyze retail marketing
strategies, pricing strategies and make them create new strategies
|
CO
4 |
To
make student understand CRM and IMC or retail marketing, analyze CRM and IMC
and develop new strategies |
CO
5 |
To
make student understand globalization of retailing and various entry modes. |
Course Outcomes:
Factual
|
§
Students will
be able to understand evolution of retailing. They will be able to tell
definitions, meanings, elements and various terms used in retailing
management.
|
Conceptual
|
§
Students will exhibit
a clear understanding of various marketing concepts, tools, techniques and
strategies used by retailers serving their customers.
|
Procedural
|
§
Students will
be able to put across capability of making their own decisions in retail
marketing space with case studies, management games and mind mapping
exercises.
|
Applied
|
§
Students will
be able to analyze and evaluate critically real life company situations and
develop solutions for retailers.
|
Text
book References:
Text book -1: Arif Sheikh and Kaneez Fatima, “Retail
Management”, Himalaya Publishing House, Mumbai, 2014 .
Text book-2: Chetan Bajaj, Rajnish Tuli and Nidhi Varma
Srivasstava, “Retail Management”, Oxford Higher Education, 2017.
Text book-3: Swapna
Pradhan, “ Retailing Management”, Tata
Mc Graw Hills, 2013.
Text
book-4: Michael Levy,
Barton A Weitz and Ajay Pandit, “Retailing Management” 6/e, The Tata McGraw
Hill Companies, 2008
E
source: Michael Levy,
Barton A Weitz and Ajay Pandit, “Retailing Management” 10/e, The Tata McGraw
Hill Companies https://www.theretailingmanagement.com/?cat=22 for case studies and videos
Acknowledgement- The references
used in this Micro lesson plan from textbooks, websites, blogs, e-books and you
tube videos are used only for academic purpose and they are the intellectual
property of the respective authors, publishers and developers, I duly
acknowledge and thank all of
them.
Contents/Activities:
1
|
Factual: Factual
knowledge consist basic information about a
particular subject or discipline that students must be acquainted with. This
may include the terminology and the specific details or elements of a subject
|
·
Evolution of retailing (Unit –
1)
·
Structure of retailing (Unit –
1)
·
Elements of retailing decision
making process (Unit – 1)
·
Retail Market segmentation
(Unit – 2)
·
Targeting (Unit – 2)
·
Positioning (Unit – 2)
·
Elements of Marketing Mix (Unit
– 2)
·
Store Location and Layout (Unit
– 2)
·
Formats of Retailing (Unit – 3)
·
Meaning of Competitive
advantage (Unit – 3)
·
Meaning of pricing and its
elements (Unit – 3)
·
Meaning of Customer
Relationship management (Unit – 4)
·
Meaning of Communication and
its elements (Unit – 4)
·
Meaning of Integrated marketing
communication mix (Unit – 4)
·
Meaning of Internationalization
of retailing (Unit – 5)
|
2
|
Conceptual: Conceptual knowledge consists of knowledge of, or understanding of concepts, principles, theories, models, classifications,
etc. We learn conceptual knowledge through reading, viewing, listening,
experiencing, or thoughtful, reflective mental activity.
|
·
Economic Significance of
Retailing (Unit – 1)
·
Retailing Management decision
making process (Unit – 1)
·
Product Vs Service Retailing
(Unit – 1)
·
Retailing scenario India Vs
global (Unit – 1)
·
Market Segmentation process
(Unit – 2)
·
Targeting the market and its
decisions (Unit – 2)
·
Positioning for retailers and
concepts of positioning (Unit – 2)
·
Store location decision making
process and factors (Unit – 2)
·
Various formats of Retail (Unit
– 3)
·
Retail Planning process (Unit –
3)
·
Building sustainable
competitive advantage (Unit – 3)
·
Gauging growth opportunities,
retailer strategies (Unit – 3)
·
Decision making process for
pricing, factors and strategies (Unit – 3)
·
Customer Relationship Management
process, strategies (Unit – 4)
·
CRM and loyalty program for
retailers (Unit – 4)
·
Retail marketing communication
process, IMC mix and tools (Unit – 4)
·
Factors influencing use of
sales promotions (Unit – 4)
·
Globalization of retailing,
reasons and benefits (Unit – 5)
·
Market entry methods (Unit – 5)
|
3
|
Procedural: Procedural
knowledge is the knowledge exercised in the performance of some task.
|
·
Retaliating environment
scanning for decision making (Unit – 1)
·
STP Model (Unit – 2)
·
Retailing strategy analysis for
store location and layout (Unit – 2)
·
Assessment of competitive
advantage of a retailer (Unit – 3)
·
Assessing sustainable retail
strategies (Unit – 3)
·
Pricing strategy evaluation of
a retailer (Unit – 3)
·
CRM strategy evaluation of a
retailer (Unit – 4)
·
IMC strategy evaluation of a
retailer (Unit – 4)
·
SWOT of Retailer in
international market (Unit – 5)
|
4
|
Applied: Applied
knowledge is learning that is used
in various situations and contexts.
|
·
Creation of STP for retailers
(Unit – 2)
·
Development of suitable
location and layout decision (Unit – 2)
·
Development of marketing
strategies for retailers in business growth and sustainability (Unit – 3)
·
Policy formulation for pricing
(Unit – 3)
·
Analyze CRM of retailers (Unit
– 4)
·
Can create and run successful
promotional campaign (Unit – 4)
·
Can create a IMC basic module
for small retailers using basic tools (Unit – 4)
·
Case study analysis (Unit- I to
Unit-V)
·
Mini Reports and Presentations (Unit-
I to Unit-V)
|
Schedule
and Sequence:
Day
|
Topic
|
Objectives
|
Before Class-Videos, e-Books, Case Studies
|
In-Class-Activities, Quiz
|
Post-Class-Assignment, Discussion Forum
|
1
|
Unit –I Introduction to retailing
|
·
To understand evolution of
retailing
·
To know the process of decision
making in retail management and environmental factors analysis
·
To know the difference between
Product retailing and Service Retailing
·
To understand retailing in
Indian Vs global Scenario
|
Quiz on
fundamental knowledge about marketing TB - 2 pages -1-3 https://www.youtube.com/watch?v=t49JkakYAoE Source- Internet Handout |
·
Introductory
video discussion – 15 minutes ·
Lecture
on Introduction to retailing using PPT-30 minutes ·
Doubt
clarification - minutes |
Discussion forum |
2
|
Definition and nature of
retailing
|
TB - 1 pages -3-4 Handout |
·
Lecture
on definition and nature of retailing using PPT – 40 minutes · Discussion on retailing case – 15
minutes |
Poll on introduction and discussion forum |
|
3
|
Retailers in Distribution and structure of retailing in India |
TB - 1 pages -5-6 Handout TB – 2 pages –
4-6 |
·
Lecture
on Retailers in distribution and structure of retailing in India using PPT-
40 minutes ·
Examples
of retailers in organized and unorganized retail by students – 15 minutes |
Discussion
forum on retailing structure |
|
4
|
Economic
Significance of Retailing
|
https://www.ibef.org/industry/retail-india.aspx#:~:text=Retail%20industry%20reached%20US%24%20950,US%24%2060%20billion%20by%202020. Source- Internet TB – 2 pages-
3-4 |
·
Lecture
on Economic significance of retailing to India -25 minutes ·
Discussion
on IBEF report – 30 minutes ·
Doubts
clarification – 5 minutes |
Quiz
on Economic significance of retailing Discussion
forum |
|
5
|
Characteristics of
Retailing
|
TB – 2 pages
7-8 Handout |
·
Lecture
on characteristics of retailing -30 minutes ·
Presentation
by students in retail companies in India -20 minutes |
Assignment: Collection and submission of one retail company operating in
India |
|
6
|
Importance
of retailing to consumers, manufacturers and wholesalers |
TB – 1 page6 Hand out |
·
Lecture
on importance of retailing to consumers, manufactures and wholesalers using
PPT – 40 minutes ·
Poll
– 5 minutes ·
Doubts
clarification basing on poll response – 5 minutes |
Discussion
forum and mind mapping of retail stores |
|
7
|
Scope and functions
of retailing
|
TB – 1 pages
7-10 TB -2 pages 8-9 |
·
Lecture
on scope and functions of retailing – 45 minutes ·
Discussion
and doubts clarification - 10 minutes |
Discussion
forum |
|
8
|
Retailing decision
making process
|
TB – 4 pages
15- 22 Handouts |
·
Lecture
on retailing decision making process – 45 minutes ·
Discussion
on the topic and doubts clarification – 10 minutes |
Quiz
and discussion forum |
|
9
|
Product Vs Service
retailing, Introduction to Retailing Environment
|
TB – 1 pages 26-27 TB – 1 pages
32-33 Hand out |
·
Lecture
on Comparison of product and service retailing and introduction to retailing
environment using PPT – 45 minutes ·
Examples
of service product retailing with company examples by students basing on
characteristics – 15 minutes |
Poll and Discussion forum |
|
10
|
Macro Environment
factors
|
TB – 1 pages
32-33 Hand out |
·
Lecture
on Macro retailing environment using PPT – 45 minutes ·
Group
discussion on macro factors influencing retailer decision making -10 minutes |
Quiz and discussion forum |
|
11
|
Macro and Micro
Environment factors
|
TB – 1 pages
32-33 Hand out |
·
Lecture
on Macro and retailing environment using PPT – 45 minutes ·
Group
discussion on micro factors influencing retailer decision making -10 minutes |
Discussion forum |
|
12
|
Indian Vs Global Retailing
|
TB 4: pages 93-101 Handout Source- Internet |
·
Lecture
on Indian Vs Global Retailing using Kearney GRDI Index 2019 using PPT -40
minutes ·
Discussion
Indian retail Industry performance and future developments basing on Kearney
GRDI index – 15 minutes |
Assignment –
One page note on retail development in any two countries Quiz |
|
13
|
Unit
– 2 Market Segmentation introduction and stages
|
·
To analyse and apply STP model
in retail space
·
To analyse and store location
and site evaluation for retailers
|
1.
https://www.youtube.com/watch?v=x5bkkDhcYT4 2.
https://www.youtube.com/watch?v=pVsHd1XaIiM 3.
https://www.youtube.com/watch?v=7vgaLP5dP0w Source- Internet TB 2: pages 125-126 |
·
Market
segmentation Video discussion using PPT – 7 minutes ·
Lecture
on introduction to Market segmentation and stages – 45 minutes ·
Poll:
3 minutes |
Assignment –
One page note on STP of Tesla |
14
|
Benefits and Prerequisites of
Segmentation
|
TB 2: pages 126-127 |
·
Lecture
on benefits and prerequisites of segmentation using PPT – 45 minutes ·
Students
presentation -10 minutes |
Discussion forum |
|
15
|
Dimensions of Segmentation
Traditional
|
TB – 2: pages 128-130 |
·
Lecture
on dimensions of segmentation using PPT – 45 minutes ·
Discussion
on classification of Indian markets basing on Tier locations – 15 minutes for
retailers |
Quiz, Assignment
–One page note on dimensions of segmentation with retail company examples. |
|
16
|
Dimensions of Segmentation Modern and
targeting |
TB 2: pages 130-134 TB 3: pages 485-486 |
·
Lecture
on Value and Life style Segmentation and targeting using PPT – 45 minutes ·
Discussion
and doubts clarification – 10 minutes |
Discussion forum Poll |
|
17
|
Positioning
decisions and limitations of segmentation |
TB 3: pages 486-488 |
·
Lecture
on positioning decisions limitations of segmentation using PPT -40 minutes ·
Doubt
clarification on STP model -10 minutes
|
Mini Project: Evaluate
the STP of a retailer offering FMCG products and develop a STP model for an
upcoming FMCG retailer. |
|
18
|
Store
Location and Layout: Introduction |
TB 2: pages 162-163 TB 1: pages 111 Case
study https://www.theretailingmanagement.com/?p=2248 Source- Internet |
·
Lecture
on Store Location and Layout using PPT – 45 minutes ·
Discussion
on Video Link – 10 minutes |
Team Work: Read
the case study and submit your analysis within a week |
|
19
|
Factors
affecting Store location decisions |
TB 2: 163-165 TB 1: pages 116 |
· Lecture on Factors affecting Store
location decisions -45 minutes · Poll -5
minutes |
Observe the nearby retail stores and
analyze factors influencing their location decisions |
|
20
|
Types
of retail store locations |
TB 2: 165-170 TB 1: pages 112-116 |
· Lecture on Types of retail store
locations using PPT-45 minutes · Discussion and doubt clarification – 10
minutes |
Find out the different formats of
retails store available near your place and non store formats of retailers |
|
21
|
Country/ Regional
Analysis, Trade area analysis
|
TB 2: 170-171 TB 1: pages 116-120 |
· Lecture on Country/ Regional Analysis,
Trade area analysis using PPT – 45 minutes · Poll: 5 minutes |
Do short trade area analysis in your
nearby location |
|
22
|
Site evaluation, Site selection
|
TB 2: pages171-178 TB 1: pages 112-116 |
· Lecture on Site evaluation, Site
selection using PPT – 45 minutes · Discussion on site evaluation – 10
minutes |
Try to contact the mom and pop store
and ask site selection process and evaluate the same |
|
23
|
Location based retail
strategies
|
TB 2: 171-178 |
· Lecture on Location based retail
strategies – 45 minutes · Discussion and doubt clarification – 5
minutes |
Mini Project: Summarize the Store location and identify a new store location
for an upcoming entrepreneur Self
Study: Store Layout
atmospherics |
|
24
|
Unit
-3 Target Market and Retail Format Introduction and
Types
|
· To understand various formats of retail
· To analyse Retail marketing strategies
· To develop marketing strategies suitable
for various retailers
|
TB 1: pages 13-27 TB 2: 26-55 Case study: https://www.theretailingmanagement.com/?p=2352 Source- Internet |
· Lecture on Target Market and Retail
Format Introduction and Types using PPT -45 minutes · Poll and Discussion on video – 10
minutes |
1. Self study: Advantages and disadvantages of each retail format 2. Team Work: Analyze the case and submit report within a week. |
25
|
Retail Format Types
|
TB 1: pages 13-27 TB 2: pages 26-55 |
· Lecture on Retail Format using PPT – 45
minutes · Discussion and doubt clarification – 5
minutes |
Self
study: Advantages and
disadvantages of each retail format and submission of the same in report. |
|
26
|
Gauging growth opportunities
|
TB -4 pages 164-172 Case study https://www.theretailingmanagement.com/?p=2364 Source- Internet |
· Lecture on Gauging growth opportunities
using PPT – 45 minutes · Poll – 5 minutes |
Team
Work: Analyze the case and
submit report within a week. |
|
27
|
Building Sustainable competitive
advantage
|
TB 4: pages 157-164 Video lInk http://www.chainstoreage.com/article/nordstrom-does-instagram%E2%80%94-roof Source- Internet |
· Lecture on Building Sustainable
competitive advantage using PPT -45 minutes · Discussion on video – 10 minutes |
Assignment: Submit your opinion on sustainable competitive advantage with
one retailer example |
|
28
|
Strategic retail planning
process
|
TB -4 pages 172-183 |
· Lecture on Strategic retail planning
process using PPT – 50 minutes · Quiz – 5
minutes |
Discussion
forum |
|
29
|
Differentiation strategies and
positioning decisions
|
TB -4 pages
164-172 |
· Lecture on Differentiation strategies
and positioning decisions using PPT – 45 minutes · Review on positioning strategies – 10
minutes |
Assignment: Submit one page note on differentiation strategies |
|
30-35
|
Student
Presentations
|
Mid 1
Assessment
|
Preparation
of Mini report by the Student on the given topic |
Minimum
10 Minutes Presentation by each student |
Improvement of
presentation skills basing on faculty recommendations |
36
|
Retail Pricing Introduction
Establishing pricing policies
|
· To know various pricing strategies used by
retailers
· To develop a pricing policy and strategy
suitable for retailers
|
TB 1: pages 289-290 TB 4: pages 462-469 TB 2: pages 261-262 Video Link http://video.cnbc.com/gallery/?video=3000398463&play=1 Source- Internet |
· Lecture on Retail Pricing Introduction
Establishing pricing policies using PPT – 50 minutes · Quiz on video link – 5 minutes |
Mini Project: Analyze and evaluate the pricing strategy of
a selected retailer and prepare a report. Basing on the report, you should
create pricing policy and pricing strategy suitable for an existing or
upcoming retailer within one week from commencement of concept. |
37
|
Factors influencing pricing
|
TB 1: pages 290-291 TB 4: pages 462-469 TB 2: pages 263-270 |
· Lecture on Factors influencing pricing
using PPT – 50 minutes · Discussion – 10 minutes doubt
clarification about assignment |
Discussion
forum Quiz |
|
38
|
Pricing strategies,
Psychological pricing
|
TB 1: pages 291-297, 301-303 TB 4: pages 481-489 TB 2: pages 271-279 Source- Internet |
· Lecture on Pricing strategies,
Psychological pricing using PPT – 45 minutes · Poll on Video – 5 minutes |
Discussion
forum |
|
39
|
Markup and Markdown pricing
|
TB 1: pages 297-300 TB 4: pages 469-480 TB 2: pages 280-283 |
· Lecture on Markup and Markdown pricing
using PPT – 50 minutes · Summary and Doubt clarification about
pricing – 10 minutes |
Discussion
forum Quiz |
|
40
|
Unit
-4 Customer Relationship Management in Retailing –
Introduction
|
·
To know Customer relationship
management in retailing
·
To understand relationship
management and customer service in CRM
·
To apply CRM strategies for a
specific retailer
·
To know IMC for retailers
·
To develop an IMC for a small
retailer
|
TB 2: pages 352-354 TB 4: pages 346-364 Case
study https://www.theretailingmanagement.com/?p=2245 Video Link http://adage.com/article/guest-columnists/mini-law-lesson-brands-periscope/298808/ Source- Internet |
· Lecture on Customer Relationship
Management in Retailing – Introduction using PPT – 50 minutes · Poll in Video – 5 minutes |
Team Work:
Analyze the case and submit your findings within a week from commencement of
concept. |
41
|
Benefits of CRM in Retailing
|
TB 2: pages 352-354 http://www.chainstoreage.com/article/amazon-launches-one-hour-mobile-delivery-manhattan Source- Internet |
· Lecture on Benefits of CRM in Retailing
using PPT – 40 minutes · Case discussion – 15 minutes |
Quiz on Video link and concepts Mini Project: Towards
the end your should evaluate the CRM followed by a selected retailer
including customer service, loyalty programmes and create a CRM module for
small Retailer with available tools and technology (1 Week) |
|
42
|
Management of relationships
|
TB 4: pages 346-364 |
· Lecture on Management of relationships
using PPT – 50 minutes · Discussion 5 minutes |
Discussion forum and Quiz |
|
43
|
Principles of CRM
|
TB 2: pages 354-356 |
· Lecture on Principles of CRM using PPT –
45 minutes · Doubt clarification – 5 minutes |
Discussion forum |
|
44
|
CRM and its strategies
|
TB 2: pages 354-356 |
· Lecture on CRM and its strategies using
PPT – 50 minutes · Poll – 5 minutes |
Discussion forum |
|
45
|
Components of CRM
|
TB 4: pages 346-364 TB 3: pages 517-518 |
· Lecture on Components of CRM using PPT –
45 minutes · GAP analysis – 10 minutes |
Discussion forum |
|
46
|
Customer service in retailing
|
TB 2: pages 356-359 TB 3: pages 518-526 Source- Internet |
· Lecture on Customer service in retailing
using PPT – 45 minutes · Poll on Video link – 5 minutes |
Discussion forum |
|
47
|
CRM and Loyalty programmes
|
TB 2: pages
359-370 Video Link http://vimeo.com/33449844 Source- Internet |
· Lecture on CRM and Loyalty programmes
using PPT – 50 minutes · Pool on video – 5 minutes |
Discussion forum |
|
48
|
Understanding Integrated
Marketing mix- process
|
TB 2: pages 288-289 TB 4: pages 493-516 TB 3: pages 491-503 Case
study https://www.theretailingmanagement.com/?p=2251 Video Link: Source- Internet |
· Lecture on Understanding Integrated
Marketing mix- process using PPT – 50 minutes · Poll on video - 5 minutes |
Team
Work: Analyze the case and
submit report within a week. Self
study: Advantages and
disadvantages of each marketing mix type, IMC budget preparation and
measurement types |
|
49
|
Tools of IMC
|
TB 2: pages 289-311 http://www.youtube.com/watch?v=FXLJXmk_G-I Source- Internet |
· Lecture on Tools of IMC |
Mini Project: you should analyze the IMC and tools used in
IMC by a selected Retailer and submit report. Develop new IMC for a selected
retailer using the tools available (1 Week) |
|
50
|
Upcoming tools of IMC
|
TB 4: pages 516-519 |
· Lecture on Upcoming tools of IMC using
PPT – 50 minutes · Discussion and doubt clarification about
assignment – 10 minutes |
Discussion forum |
|
51
|
Upcoming tools of IMC
|
TB 4: pages 516-519 |
· Lecture on Upcoming tools of IMC using
PPT – 50 minutes · Poll: 5 minutes |
Discussion forum |
|
52
|
Factors influencing the
increased use of sales promotion
|
TB 1: pages 344-347 |
· Lecture on Factors influencing the
increased use of sales promotion using PPT – 55 minutes · Sales promotion campaign discussion – 5
minutes |
Discussion forum |
|
53
|
Unit
-5: International retailing Introduction
|
·
To know evolution and stages of
Internationalization in Retailing
·
To understand the reasons for
internationalization and various entry modes
|
Handout Handout LPU 50-74 Case study https://www.theretailingmanagement.com/?p=2345 Source- Internet |
· Lecture on International retailing
Introduction using PPT – 50 minutes · Discussion – 5 minutes |
Team
Work: Analyze the case and
submit report within a week. |
54
|
Stages in retail global
evolution
|
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
· Lecture on Stages in retail global
evolution using PPT – 50 minutes · Poll – 5 minutes |
Discussion forum |
|
55
|
Reasons for going global
|
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
· Lecture on Reasons for going global
using PPT – 50 minutes |
Discussion forum |
|
56
|
Reasons for going global
|
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
·
Lecture
on Reasons for going global using PPT – 10 minutes ·
Group discussion –
40 minutes |
Discussion forum |
|
57
|
Other opportunities and
benefits of going global
|
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
·
Lecture
on Other opportunities and benefits of going global – 45 minutes ·
Poll
– 5 minutes |
|
|
58
|
Market entry methods |
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
· Lecture on Market entry methods using
PPT – 45 minutes · Discussion – 5 minutes |
Assignment: Submit
one page note a selected retailer entry mode strategy |
|
59
|
Market entry methods |
Handout http://ebooks.lpude.in/management/mba/term_3/DMGT551_RETAIL_BUSINESS_ENVIRONMENT.pdf Source- Internet |
· Lecture on Market entry methods using
PPT – 50 minutes · Poll: 5 minutes |
Discussion forum |
|
60-70
|
Student
Presentations
|
Mid 2
Assessment
|
Preparation
of Mini report by the Student on the given topic |
Minimum
10 Minutes Presentation by each student |
Improvement of
presentation skills basing on faculty recommendations |
Evaluation:
·
Mini
Report: 5 Marks for Mid 1 & Mid 2 Separately (Write your assignments, case
analysis and mini project on A4 papers and submit the report)
·
Presentation:
5 Marks for Mid 1 & Mid 2 Separately (You should present case analysis
and mini projects done during the mid)
·
Descriptive
Exam: 15 Marks for Mid 1 & Mid 2 Separately
·
Total
Mid marks 25 Marks: Average of Mid 1 & Mid 2
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